(Introduction)

Branding and graphic design for Timba Tumbao, a great young Latin Jazz band from East Los Angeles.

(Project Type)

Logo work, Graphic Design

(Credits)

Design by Joey Luau

(Process)

As one of the keyboardists in this Latin Jazz band, I have an intimate understanding of what this band represents and the movement that the band is going for. When we decided to rebrand, we wanted a fresh new look as a lot of the bands we were going up against were more established. The logo is quirky and young, and the graphics used to promote gigs and events are different every time to keep viewers excited for what we come out next ― both in marketing and musical repertoire.

(Logo work)

Paying homage to the beloved congos used in their music, this hand drawn mark is a recognizable insignia of Timba Tumbao.

(Collateral)

Graphics used for print and digital to promote gigs and events.